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Oiko

Branding and systems for small businesses

Stop losingcustomersto inferiorbusinesses.

You do great work. Your online presence makes you look smaller than you are. We revamp the brand, the words, the website and the systems that run underneath them, then stay on and run them. Live in six weeks.

Book a revamp callSee how it works

Twenty minutes with a founder. You keep the notes either way.

  • Brand
  • Words
  • Website
  • Run
  • Systems

A worked example, not a client. We name real clients when we have them.

Built for owner operated businesses

We build for Dentists, Joiners, Physios, Bakers, Builders, Accountants, Vets, Salons, Electricians, Law practices.
  1. 01

    They ruled you out before they called.

    People settle on how a page looks in about fifty milliseconds, and the verdict barely changes if you give them ten times longer. It happens on a phone, in a list of six competitors, and you never hear about it.

    Lindgaard et al., Behaviour & Information Technology, 2006

  2. 02

    You look smaller than you are.

    A stretched logo, three different fonts, and a Facebook page doing the heavy lifting. None of it says anything about how good the work is, and all of it is what a stranger has to go on.

  3. 03

    You cannot say what you do in one line.

    You can say it fine on a job site, in the third minute of a call, once someone has warmed up. On the page you get one sentence and no second chance. It is not the marketing. It is the sentence.

  4. 04

    Nobody knows if any of it works.

    Seventy three percent of small businesses are not confident their marketing is working, and most have under an hour a day to find out. So it drifts, and by spring the budget is quietly gone.

    LocaliQ Small Business Marketing Trends Report, 2026

What we do

Five things.One team.

Take one or take all five. The brand is where most people start. The last two are the ones that decide whether the first three are still standing next year.

  1. 01Brand

    A mark you would put on a van.

    Logo, color, type, and the rules that keep them together once we are gone.

    North Fork Joinery
  2. 02Words

    Your best pitch, written down.

    We sit in on your sales calls and take your own best lines back off you.

    Welcome to our website

    Twelve years of joinery. Finally with a front door. 

  3. 03Website

    Fast front end. Wired up back end.

    Hand built, loads under a second. Booking, payments and forms wired into the tools you already pay for.

    northforkjoinery.com6.4s

    North Fork Joinery

    Twelve years of joinery. Finally with a front door.

    Book a workshop visit →
  4. 04Run

    Your front office, handled.

    Most rebrands fade because nobody is driving the machine. We stay on: the enquiry inbox, the invoices, the review requests, one page of numbers on the first of the month.

    Enquiries answeredin a week, median 40 min
    0
    Invoices chasedpolitely, twice
    0
    Google ratingfrom 214 reviews
    3.1

    Illustrative. Your report is your own numbers.

  5. 05Systems

    The job nobody wants to do twice.

    Booking, quoting, stock, scheduling, the follow up that always gets forgotten. We build the small piece of software your business already runs on, badly, in a spreadsheet and three group chats.

    Today4 days
    1. Enquiry sits in an inbox
    2. Quote typed from scratch
    3. Deposit chased by text
    4. Job written on a whiteboard
    Wired up11 minutes
    1. Enquiry lands in one place
    2. Quote sent from a template
    3. Deposit taken on the link
    4. Job on the calendar

    Illustrative. We build to your process, not a template.

What you actually get

Here is thework, not adescription of it.

Three of the five things, shown rather than described. The business below is a worked example we built to demonstrate the deliverables. It is not a client, and there is a note saying so on every panel.

01Website

The same business, twice

Left is the site most owner operated businesses are running: a centered greeting, a stock blue, six seconds to paint on a phone. Right is what replaces it. Same business, same work, same prices.

Going from a one second load to three raises the chance a visitor bounces by thirty two percent.Think with Google, mobile page speed benchmarks, 2016

northforkjoinery.com6.4s

Welcome to our website

Learn More
Before
northforkjoinery.com0.9s
North Fork Joinery

Twelve years of joinery. Finally with a front door.

Handmade in Portland. Delivered across the Pacific Northwest.

Book a workshop visit
After

Worked example. Not a client, and not a result we are claiming.

02Brand

What lands in your drive

Not a logo on a slide. The mark in every lockup you will actually need, the palette with its values, the type with its sizes, and the one page of rules that tells whoever prints your van which is which.

North ForkPrimary
North ForkStacked
Mark only
North ForkOne color
Bark#16130E
Sap#B8452A
Shaving#EADFC9
Workshop#12514E
DisplayFraunces, 700, tight
BodyInstrument Sans, 400
  • Never on a photo without the box
  • Minimum clear space: the mark's width
  • One color on vinyl and workwear

Worked example. Not a client, and not a result we are claiming.

03Systems

One enquiry, start to booked

The same job through the process a business already has, and through the one we build. Nothing here is clever. It is the four steps that quietly cost a week, removed.

Today4 days
  1. 1Enquiry sits in an inbox
  2. 2Quote typed from scratch
  3. 3Deposit chased by text
  4. 4Job written on a whiteboard
Wired up11 minutes
  1. 1Enquiry lands in one place
  2. 2Quote sent from a template
  3. 3Deposit taken on the link
  4. 4Job on the calendar

Worked example. Not a client, and not a result we are claiming.

Get this for your business

Worked example. Not a client, and not a result we are claiming.

Before you pay us anything

Check everyclaim onthis page.

Most of what an agency shows you is unverifiable by the time it matters. Everything below can be checked before any money changes hands, and the first piece of it is free.

  1. 01

    The diagnosis comes first, and it is free

    Twenty minutes on a call while we open your site and your Google listing. You get the recording and the written notes whether you hire us or not. It is a working sample of the thinking you would be paying for.

  2. 02

    You see real work in week two

    Positioning, the sentence, and the first route for the identity. Not a mood board. If it is wrong, you find out in week two on a third of the fee, not in week six on all of it.

  3. 03

    Twenty five years between the two of us

    Fifteen years of identity and brand strategy on one side. A decade of product and operations on pricing and promotions systems at a Fortune 20 US retailer on the other. Names, dates and references on request, on the first call.

  4. 04

    You own all of it from day one

    Domains, code, fonts, analytics and every account are registered in your name at kickoff, not transferred at the end. Leaving us is a password change, not a negotiation.

The week two exit

See the work. Then decide.

If the week two review lands wrong, stop there. You keep the positioning, the research and the customer interviews, you have paid a third, and you owe nothing further. We would rather lose the project than talk you into the rest of it.

Six places, one condition

Lower rates in exchange for the numbers.

Six places this year go out at roughly a third under where our rates sit afterwards. The condition is the same for all six: permission to publish your numbers at month twelve, whichever way they went. We would rather argue from your results than from our own adjectives.

Say so on the first call and the quote comes back at the introductory rate.

The film

A revamp,start to finish.

Twenty four seconds. The friction, the rebuild, and the branding, website and systems that keep it running.

Illustrative. Not client work.

What it costs

A number onthe first call.Then it doesnot move.

We do not publish a price list, because a figure with no scope attached tells you nothing except whether to flinch. We scope on the call, quote within two working days, and the quote is fixed. Not an estimate, not a range, not a starting point.

  1. 01

    Twenty minutes on a call

    We open your site and your Google listing while you watch and say what is costing you customers. Free, recorded, and yours whether you hire us or not.

  2. 02

    A written scope in two days

    What we would build, in what order, and what we would leave alone. In plain sentences, not a deck.

  3. 03

    One fixed number

    Attached to that scope. If the scope changes later you approve the change before we start it, in writing. There are no surprise line items and there is no hourly rate hiding underneath.

3 weeks

Brand

Your site works. Your brand is letting it down.

  • Positioning and messaging
  • Full logo and identity system
  • Guidelines and templates
  • Copy for up to 5 pages
  • Two rounds of changes
Most complete6 weeks

Brand + Website

The whole front door, rebuilt at once.

  • Everything in Brand
  • Hand built site, up to 12 pages
  • CMS, booking, payments, forms
  • Local SEO and Google Business
  • Hosting and 90 days support
4 to 8 weeks

Systems

The spreadsheet is the bottleneck. Replace it.

  • Process mapped with you first
  • Booking, quoting or stock, built to fit
  • Wired to the tools you already pay for
  • Your staff trained on it
  • Ninety days of changes included
6 month minimum

Fully managed

You do not want to run any of it. Fair enough.

  • Everything above, phased
  • Enquiry inbox and invoicing
  • CRM, reviews and campaigns
  • Monthly content and updates
  • One page report on the first
  • Paid in thirds: signing, week two review, launch.
  • Stop at the week two review and you owe nothing further.
  • Two founders, three projects at a time. That is the capacity, not a tactic.
  • Retainers cancel with thirty days notice.
Get a number for your business

If we think the work will not pay for itself, we say so on the call rather than quote for it.

What we will not do

  • Go quiet after you sign.
  • Show you results we did not produce.
  • Bill a retainer we cannot show you the return on.
  • Run ads to a website we know is broken.
  • Hold your domains, your code or your fonts.
  • Sell you a story when you need a phone number above the fold.

Stop running on duct tape

Build abettermachine.

You do not need another agency telling you what you are doing wrong. You need two people to build the thing that fixes it: the brand, the site, and the systems that take the daily admin off your plate. Twenty minutes, and we map out what yours would need.

Book a revamp callor just email hello@theoiko.com

Usually within four working days. No card, no obligation, no pressure.